IN A WORD: WORDS
I create written communications to help enhance your brand, explain what you do and sell your product.
The right words add value to your business because they offer people something they need, making them feel a certain way and prompting action.
This is my tried and tested method for creating copy that you need and love:
I like to get to know the people behind the product/s, as this helps me understand your intentions, your target audience, what makes your business different, and how best to answer your brief.
Once the research is complete, I’m able to create copy concepts. This could be tone of voice examples, messaging overviews, brochure content layouts, or script outlines for consideration.
This is the first time pen properly hits paper and all the research and chosen ideas come together. I tend to create a first draft for review before finalising the copy.
Once the content is signed-off, I ensure every ‘i’ is dotted and every ‘t’ is crossed in the final document — whether that’s a printed article or an online post.
Your content will need to evolve as your brand and business grow. It’s worth reviewing what is still working and what needs updating every 6 months to stay in the #1 spot.
View my words in action.