The word lover’s workout
Write, proofread, repeat. Proofreading is like an exercise for the mind: it boosts brain power, sharpens your memory,…
Food love | The Valentine’s 2017 edit
Key to many people’s hearts, I’ve noticed that food-related cards and gifts are a central theme for this…
The copywriter’s cake
A recipe for delicious content to enjoy again and again. Method 500g of research Begin with your brief…
Set the tone…
It’s about what you say and how you say it. Our choice of words and language convey so…